Survey’s Success Depended on State Partners

Part of: 2019 Member Survey

LeadingAge Gulf States, LeadingAge Virginia, and LeadingAge California will receive a host of prizes at this year’s LeadingAge Annual Meeting & EXPO in recognition of their members’ robust response to the LeadingAge Member Survey.

LeadingAge state partners were valuable allies of LeadingAge during the 2019 Member Survey. State executives and their teams worked for many months to promote the value of the survey and to encourage their members to complete it. Thanks to their enthusiasm, the survey enjoyed a record response rate of 36%.

“Having the survey data is really going to help us do a much better job of talking about our members, advocating for them, and serving them,” says Elissa Sherman, president of LeadingAge Massachusetts. “We spend a lot of time telling legislators and policy makers stories about the great work our members are doing. But those stories will become even more powerful when we have numbers to back up our messages.”

Winners of 2 Survey Contests

LeadingAge sponsored a competition among state partners to encourage their participation in promoting the Member Survey. State partners were assigned to one of 3 groups, based on the number of surveys sent to the state.

Three state partners were awarded a collection of prizes for achieving the highest response rates in their assigned groups. The winners included:

  • Group 1: LeadingAge Gulf States achieved an 80% response rate, the highest among this group of 9 of LeadingAge’s smaller state partners.
  • Group 2: LeadingAge Virginia attained a response rate of 75.74%, the highest among this group of 18 medium-sized state partners.
  • Group 3: LeadingAge California stood out among this group of 11 of LeadingAge’s largest state partners, with a response rate of 45.22%.

In addition, Barbara Doyle from Carleton-Willard Village in Bedford, MA, won the Survey Raffle, which included 2 prizes: a free annual meeting conference registration and complementary lodging at the meeting, which takes place Oct. 27-30 in San Diego. The name of every person completing the 2019 Member Survey was entered into the raffle as a thank-you for their participation.

Thanks from Katie

LeadingAge President and CEO Katie Smith Sloan expressed her gratitude to every LeadingAge member that participated in the 2019 Member Survey.

“The survey results allow us to establish a baseline of data about LeadingAge members and the nonprofit sector,” said Sloan. “This is increasingly more important as our membership evolves along with changes in the marketplace. As we all know, data speaks volumes and this and future surveys will amplify our voice and gives us the tools to be even more relevant in the future.”

How Did Your State Do?

Locate your group below to see your state’s survey response rate.

Group 1

State partners include: LeadingAge Alabama, LeadingAge DC, LeadingAge Gulf States, LeadingAge Rhode Island, LeadingAge South Carolina, LeadingAge Tennessee, LeadingAge Wyoming, Montana Hospital Association, and South Dakota Association of Healthcare Organizations.


Group 2

State partners include: LeadingAge Arizona, LeadingAge Colorado, LeadingAge Connecticut, LeadingAge Georgia, LeadingAge Indiana, LeadingAge Iowa, LeadingAge Kentucky, LeadingAge Maine & New Hampshire, LeadingAge Maryland, LeadingAge Massachusetts, LeadingAge Missouri, LeadingAge Nebraska, LeadingAge New Jersey, LeadingAge North Carolina, LeadingAge Oklahoma, LeadingAge Oregon, LeadingAge Virginia, and LeadingAge Washington.


Group 3

State partners include: LeadingAge California, LeadingAge Florida, LeadingAge Illinois, LeadingAge Kansas, LeadingAge Michigan, LeadingAge Minnesota, LeadingAge New York, LeadingAge Ohio, LeadingAge Pennsylvania, LeadingAge Texas, and LeadingAge Wisconsin.