Join Michael Marlow for a deep-dive session into the critical role of selling in the senior living industry. Not marketing, but SELLING. Specifically, we will seek to change our behavior to adopt a “Selling to the Individual” model versus “Marketing to the Collective” model. This “Marketing to the Collective” model is the model that has been used in our industry for decades. The participant will learn to develop relationships of trust with both internal and external customers. In addition, effective communication skills will be discussed which again lead to trust-based relationships. Eight research-based, field-tested strategies will be discussed and practiced. Using actual case studies, real world senior living-based stories, and illustrative exercises, this presentation is designed to introduce the participant to a completely new way to approach selling in our wonderful industry!

If you attended Michael’s session at the LeadingAge Iowa 2020 Virtual Conference, you’re probably craving his expertise and experience as we move forward to meet the challenges of 2021 and beyond. You’ll have the opportunity to ask questions and participate in discussion. With the advantage of live virtual online training, you can bring in your team to hear the content. This is a program you do NOT want to miss!

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Register

Questions: Dawn Balder, dbalder@leadingageiowa.org; (515) 440-4630