Member Survey Objective

Part of: 2019 Member Survey

LeadingAge will launch a biennial survey of its members in June 2019. The survey initiative is designed to produce a host of meaningful data that LeadingAge and its members can use to conduct data-driven planning and decision making.

“The survey’s aim is simple,” says LeadingAge President and CEO Katie Smith Sloan. “LeadingAge wants to understand our members better so we can serve them better.”

Collecting Baseline Data and Then Analyzing Trends

The Member Survey will help LeadingAge build a standardized information infrastructure to capture periodic, real-time information about its members.

For example, findings from the 2019 survey will provide important baseline information about the LeadingAge membership, including data on the:

  • Services LeadingAge members provide.
  • Characteristics of the residents and clients that LeadingAge members serve.
  • Makeup of the workforce of LeadingAge members nationally and at the state level.

Subsequent surveys, conducted every 2 years beginning in 2021, will allow LeadingAge to:

  • Track national and state trends in the LTSS field.
  • Conduct in-depth research to learn more about specific trends.
  • Share information about those trends with all LeadingAge members.

“State-level reports will also be available if survey response rates are high enough to provide a representative sample at the local level,” says Dr. Robyn Stone, senior vice president of research at LeadingAge and co-director of the LeadingAge LTSS Center @UMass Boston. “These reports will provide timely information for state associations, and opportunities for benchmarking within and across states.”