Digital Marketing Trends in Senior Living and Care

In June 2016, Brooks Adams Research conducted an online survey with American Seniors Housing Association (ASHA) and LeadingAge members who would likely have the most knowledge of their organization’s digital marketing efforts. Of the 255 total
respondents, 149 described their role as a Marketing VP/Director/Manager. About three-quarters of the responding organizations were not-for-profit and about half operated multiple sites. The results reported here include both not-for-profit and for-profit communities, and material differences are noted.