LeadingAge, the trusted voice for aging in America, is spearheading a national effort to find workable solutions to address this issue of LTSS financing reform and support the millions of millennials who try to pay for and provide care for loved ones. The first step is building awareness among millennials—those providing care and those who will in the future—followed by education and conversation. Millennials can educate themselves on the issue and then start a conversation with their family and friends about how they will meet LTSS needs.

Beyond starting the conversation within individual families, millennials can advocate at the state and federal level. By becoming educated on the issues surrounding LTSS, millennials can advocate for affordable options by carrying the conversation to policymakers and asking what their plans are to deal with LTSS financing and caregiver supports. Lawmakers must act to stem this national crisis.

With social programs under threat and the 65-and-older population projected to reach 75.5 million by 2030, the time is now for accountability and action. Millennials can lead this movement.


  • Join the movementSign up to show your support for and build awareness of long-term services and supports financing reform.
  • Take part in the Care and Share Selfie Campaign. Are you a millennial that cares for a friend or family member? We want to hear from you! Take a photo with your care partner and share it using #careandshare
  • Call the Storybank. Are you a millennial that cares for a friend or family member? We want to hear from you. Dial this number and leave a message about your experience caring for a loved one: 804-596-9846. Please include your name and where you are from. 2-minute maximum. Stories will be condensed and shared through LeadingAge communication channels.
  • Get educated. Find facts, tools, and resources at carrytheconvo.org
  • Share. Join our community on Facebook, Twitter, LinkedIn, and Instagram (@leadingage) using #CarryTheConvo
  • Carry the conversation. Ask elected officials what their plan is for financing America’s LTSS needs. It’s a problem that won’t go away on its own.