The 2019 LeadingAge Member Survey, which closed in late August, was designed to produce a host of meaningful data that LeadingAge and its members can use to conduct data-driven planning and decision making.
“We are thrilled to report that we achieved a response rate of 36%, giving us a solid data set from which to distill our findings,” says LeadingAge President and CEO Katie Smith Sloan.
Collecting Baseline Data And Then Analyzing Trends
Member Survey data, which is now being analyzed, will help LeadingAge build a standardized information infrastructure to capture periodic, real-time information about its members.
Findings from the 2019 survey will provide important baseline information about the LeadingAge membership, including data on the:
- Services LeadingAge members provide.
- Residents and clients that LeadingAge members serve.
- Makeup of the workforce of LeadingAge members.
Subsequent surveys, conducted every 2 years beginning in 2021, will allow LeadingAge to:
- Track national and state trends in the LTSS field.
- Conduct in-depth research to learn more about specific trends.
- Share information about those trends with all LeadingAge members.
“State-level reports will also be available if survey response rates are high enough to provide a representative sample at the local level,” says Dr. Robyn Stone, senior vice president of research at LeadingAge and co-director of the LeadingAge LTSS Center @UMass Boston, which is analyzing the survey data. “These reports will provide timely information for our state partners, and opportunities for benchmarking within and across states.”
A Collaborative Effort
The Member Survey initiative was a collaborative effort within the LeadingAge National office and between LeadingAge National and LeadingAge state partners.
National Office: The survey process was managed by the LeadingAge LTSS Center @UMass Boston, which convened a cross-function group representing teams from across the organization, including membership and state relations, policy, marketing and communications, data, the Center for Aging Services Technologies, finance and IT. The survey team also solicited input from National Office team members who are experts in a variety of areas, including nursing homes, assisted living, home and community-based services, housing, policy, and technology.
State Support: The cross-functional survey team based at the National Office was assisted in its work by the State Executives Member Survey Task Force. This task force of 9 state executives played several key roles in the survey process:
- Serving as the “eyes and ears” of their state executive partners as the survey was being planned and implemented.
- Offering advice to LeadingAge researchers as the survey questions were being developed.
- Providing feedback on the incentives that were used to energize state partners as they promoted the survey among their members.
- Reporting on the survey process during the State Executives Forum, a quarterly gathering of LeadingAge’s 38 state executives.
Task Force members included:
- Tom Akins, president and CEO, LeadingAge North Carolina.
- Melissa Andrews, president and CEO, LeadingAge Virginia.
- Kathryn Brod, president and CEO, LeadingAge Ohio.
- Adam Marles, president and CEO, LeadingAge Pennsylvania.
- Jeannee Parker Martin, president and CEO, LeadingAge California.
- Karen Messer, president, LeadingAge Illinois.
- Mike Rinebold, president and CEO, LeadingAge Indiana.
- Elissa Sherman, president, LeadingAge Massachusetts.
- Debra Zehr, president and CEO, LeadingAge Kansas.
“We’ve been talking for over a decade about the need to truly understand who our members are, what they do, what their pain points are, how we can best serve them,” says Andrews of LeadingAge Virginia. “Anything we can do to better understand who we are, and what we do, and how we do it—and to improve on that—is ultimately going to benefit the people we serve.”