Airtime Sessions

Airtime Sessions

AIRTIME SESSIONS

 

Zone 1: Financial Stewardship and Organizational Strength

Powered by Ziegler 

Monday, March 19 – 9:45am

2017 Year in Review: Not-for-Profit Sponsorship Transitions

Monday, March 19 – 10:30am 

The Top 5 Tips for a Successful HCBS Platform

Monday, March 19 – 11:15am 

Remaining Viable in a Dynamic SN Landscape

Monday, March 19 – 12:00 pm 

Not-for-Profit Financing Under the New Tax Bill

Tuesday, March 20 – 11:45am 

Resident Wellness & Engagement as a Brand

Tuesday, March 20 – 12:30pm 

Innovative Technology Solutions Disrupting Business As Usual

Tuesday, March 20 – 1:00 pm 

Creative Solutions for the Workforce Crisis

 

Zone 2: Cybersecurity

Powered by BlueOrange Compliance

Monday, March 19 – 10:00am

Penetration Testing

Monday, March 19 – 10:45am 

Security Assessments

Monday, March 19 – 11:30am 

Security Governance

Monday, March 19 – 12:15pm 

Breach Response

Tuesday, March 20 – 12:00pm 

Cybersecurity and HIPAA

Tuesday, March 20 – 12:45pm 

Cyber Incidence Preparedness and Response

Tuesday, March 20 – 1:15pm 

Cybersecurity: An IT Managed Service Provider Perspective

 

Zone 3: The Future of Senior Living: 4 Pillars of the Well-Planned Master Plan 

Powered by THW Design, Clancy & Theys, DHG & GlynnDevins

Monday, March 19 – 9:45am

Dynamic Financial Modeling for Decision Making
DHG’s dynamic financial model with an interactive dashboard helps clients plan strategically and develop operationally and financially sound projects. Real-time scenario planning allows us to refine assumptions regarding timeline, unit type and mix, pricing structure, operating expenses, plan of finance, sources and uses of funds, and working capital requirements to understand the financial impact to the organization in the short-term and over a 10-year planning horizon.

Monday, March 19 – 10:30am 

Understanding Demand & Market Positioning + Generating Early Interest
If you build it, will they come? Have you taken into consideration exactly how your community will fill a void among the current competition? Are you taking the right steps to generate buzz and begin capturing leads as soon as shovels go in the ground? We will take you through the early stages of market research and brand positioning to ensure you are hitting the market with a strong product focus.

Monday, March 19 – 11:15am 

Design a Viable Future
Through the master planning process, learn how to accelerate information, and communicate project options and financial scenarios with speed and confidence. Define - Build and educate your team, establish goals and objectives, and proposed timeline Model – Develop your program, develop initial short & long term master planning and design drivers Validate - Model scenarios, adjust program, finance and pricing assumptions, test against guiding principles.

Monday, March 19 – 12:00 pm 

Team Collaboration & Communication Through Project Completion
The final pillar of the well-planned master plan is preconstruction services provided by your contractor. Collaboration with all team members (owners/designers/end users) and transparent, open communication is the key in order for your contractor providing you the best value on your project. Clancy & Theys will walk you through the essential steps of our preconstruction services and show you our roadmap to establishing the ultimate well-conceived master plan.

Tuesday, March 20 – 11:45am 

Bringing Your Community or Expansion to Life
Use technology to your advantage by showcasing community lifestyle, amenities and floorplans before opening. Through the use of interactive sales kiosks and virtual touchscreens, we can share construction progress, drone footage, design renderings, inventory maps and finishing tools to get residents on board earlier in the process and putting down deposits.

Tuesday, March 20 – 12:30pm 

Building the Right Team
Learn the benefits of coalescing the experience of experts in marketing, finance, operations, design and construction and how communities can better respond to immediate needs by addressing long term solutions.

Tuesday, March 20 – 1:00 pm 

Master Plan Roadmap & Timeline
As a summary of all the presentations at zone 3, we will walk you through a step-by-step roadmap from a construction, marketing, design and financing perspective. The roadmap will include key phases, deliverables and potential pit falls to watch out for as your plan your new community or expansion.

 

Zone 5: Telling Your Story

Powered by Varsity

Monday, March 19 – 9:45am

Positioning the Mission
Given today’s sophisticated audiences, ensuring your message nds it way to the hearts and minds of targeted consumers is more challenging than ever. Learn the strategic role integrated marketing plans play in your overarching positioning initiatives.

Monday, March 19 – 10:30am   

Connecting with Consumers
Successful aging services organizations leverage a keen ability to empathize and connect with an ever-increasingly elaborate consumer. Expand your insights by exploring what others hear from consumer groups interested your services. 

Monday, March 19 – 11:15am 

Getting Your Digital Savvy On
Digital marketing strategies and tactics do matter, even to aging services providers. Gain a greater appreciation for the positive impact effective digital marketing has on communicating with consumers in today’s crowded marketplace.

Monday, March 19 – 12:00pm 

Loving Your Marketer
Marketing, done well, is incredibly vital to your mission success. Listen to highly successful marketers share their perspectives on achieving results in a competitive economic environment. Learn to position your marketers in a better place to reach their potential.

Tuesday, March 20 – 11:45am 

Strengthening Your Message
Engage in a message-building experience that offers you an opportunity to better understand the key elements of successful communication. Learn from your peers how to hone your unique message for marketing results.

Tuesday, March 20 – 12:30pm 

Connecting with Consumers
Successful aging services organizations leverage a keen ability to empathize and connect with an ever-increasingly elaborate consumer. Expand your insights by exploring what others hear from consumer groups interested your services. 

Tuesday, March 20 – 1:00pm 

Making Dashboards Work
Data driven decision-making should be core to your work. Increase your awareness of developing and managing the voluminous data collected in the normal course of your business. Learn to incorporate relevant principles of data management into your routine.

 

Zone 6: START-UP ZONE

Powered by Ziegler 

Monday, March 19 – 10:00am

LiveCare Corp 

Monday, March 19 – 10:45am 

CNAOnline.com

Monday, March 19 – 11:30am 

Swift Shift 

Tuesday, March 20 – 12:00pm 

Blue Willow Systems

Tuesday, March 20 – 12:45pm 

Edgewater Safety Systems 

Tuesday, March 20 – 1:15pm 

CareBand