Zones

Zones

BaseCamp Zones

BaseCamp is a unique interactive environment that includes dynamic learning spaces, networking salons and presentation stages—creating a fresh new way for you to soak up information and direct your thinking.

Zone 1: Financial Stewardship and Organizational Strength
Powered by Ziegler

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The Ziegler Zone in the LeadingAge BaseCamp is focused on financial and operational excellence. In the Ziegler “Z-News Live!” Financial Stewardship & Organizational Strength Zone, visitors will hear the latest research, trends and thought leadership on topics such as the senior living capital markets, characteristics of a financially strong organization and the role of strategy in ensuring long-term financial viability. Ziegler staff, guest speakers and some of the leading providers in the eld will participate in thought-provoking and informative sessions throughout the two days of Base Camp.

Zone 2: Marketing and Consumer Preferences
Powered by Moving Station

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The pinnacle of achievement for a senior living community is a winning combination of a healthy census, engaged staff, and happy residents. In order to stay relevant, community leadership needs to challenge themselves to meet the changing wants, needs, and desires of their consumers. Reimagine your community and your marketing campaign with tangible insights gained via inspirational and innovative dialogue with industry colleagues and Moving Station.

Zone 3: Strategic Planning and Partnerships
Powered by Greystone

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Differentiation: To be successful requires your market to know how you are different and better, providing a desired intangible value that cannot be found, substituted or duplicated by any other provider. To achieve this competitive advantage requires active strategic thinking and alignment of mission, marketed, expected outcomes, product/ program, price and willingness to change. Join us to hear how your peers are creating successful mission driven business outcomes through smart, strategic thinking and innovation. Think Differently. Create Value.

Zone 4: Aging Services Technologies
Powered by Cornell Communications

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Leveraging the right technology is as essential as it is challenging in today’s aging services environment. The options seem endless. So how do you decide where to invest resources... and how do you assure you get the desired result? Experience cutting-edge technology solutions and learn how to make the best strategic decisions for your organization. Learn from experts at Cornell Communications and its valued partners how to effectively assess your current needs and identify opportunities to enhance the aging experience while improving operational performance and advancing your mission.

Zone 5: Operational Excellence
Powered by Value First

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Optimizing operational performance in healthcare is a national issue. Maximizing revenue and reducing expenses shouldn’t impact the quality of your services and your mission for better care and better outcomes for older adults. Value First, Inc. is a group purchasing organization (GPO) delivering savings to LeadingAge members with over 400 supplier agreements and leveraging more than $100 billion in annual spend with its partner, Provista. Join Value First and some of our key vendor partners to learn how your community can optimize your operations and achieve operational excellence.

Zone 6: Start-Up Zone
Powered by CAST:

Academic Platforms, LLC
CVT Software
Eversound
ezPBJ
NextWave Care, LLC
Rendever
Safety Labs Inc.
Satchel Health

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The number of older adults and individuals with disabilities who may bene t from long-term services and supports to live independently is growing rapidly. Innovative technology has become an essential component of aging services for consumers, providers, government agencies and caregivers. Visit this brand new area of BaseCamp to check out the newest products and services designed to improve the aging experience and meet the change makers conceptualizing these new inventions.