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LeadingAge magazine January/February 2013

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Needs Assessments Take a Wide-Angle View
More than just “market research,” a good community needs assessment is an important step in developing new services as consumer needs change. Here is a look at how some providers are learning about consumers and re-imagining their futures.
BY Dianne Molvig
Maintaining a Culture of Customer Service
Excellent service to consumers is the goal of all long-term care organizations. And there are as many ways to approach it as there are providers. Three LeadingAge members show how they are striving for this goal.
BY Linda Barbarotta
Can We Boost Consumer Choice for Low-Income Housing Residents?
Choice cannot be something reserved only for affluent consumers. How are affordable housing providers giving residents creative service options and a sense of control over their lives?
BY Gene Mitchell
Social Media Offer Low Costs, High Benefits for Providers
Providers are using social media to reach more potential residents or clients, build goodwill for their communities, raise funds and increase socialization among residents and families.
BY Kim Fernandez
Engaging Consumers Means “Partnering With” Rather Than “Delivering To” Seniors
The LeadingAge Engaging Consumers Cabinet is charged with finding ways to make providers the most trusted guides to the complexities of aging services. Its leaders explain their priorities.
BY Gene Mitchell
Next Avenue Helps Older Adults Write Their Next Acts
A place “where grown-ups can keep growing,” Next Avenue is a website to help consumers 50 and over live life to the fullest, with help from a group of distinguished content providers, including LeadingAge.
BY Gene Mitchell
A Passion for Helping That Never Fades
Meet some of the elders who come from all walks of life and bring tremendous histories, wisdom and energy to their communities, along with the dedicated staff who make our work possible.
BY The Members of LeadingAge
This Gerontology Student Lives for Homework
A long-time relationship between this provider organization and a university gerontology program led to a unique one-year experiment in “immersion research” for one student.
BY Stuart Greenbaum