Webinar: How Best to Utilize Television in Marketing and Communications

September 18, 2012

2p.m. EDT - 2:30p.m. EDT

As part of a new initiative by the LeadingAge Marketing Professionals Networking Committee, we will be hosting a free mini webinar. This will be a 15 minute presentation followed by a 15-minute discussion.
Event Contacts

The presentation will be hosted by Lynn Schneider, assistant vice president of marketing and communications for Shell Point Retirement Community, and will include:

  • Television advertising – when and why.
  • TV to increase resident satisfaction.
  • Television in an integrated marketing campaign.
  • TV and your website.
  • Production “How To” and controlling costs