CCRC Marketing

Visit this section for case studies and examples of how CCRCs market effectively to prospective residents and their families.

  1. Survey Results About the Impact of Dining Services

    FOR IMMEDIATE RELEASE Amanda Marr, VP of Communications at LeadingAge, 202-508-1219   Karen O’Neil, Director of Communications at Unidine, 617-456-4380 WASHINGTON, DC (December 14, 2016) -- A recent survey of senior ...

  2. Ohio Living: Rebranding for the Future

    “Does the name Ohio Presbyterian Retirement Services (OPRS) appropriately reflect who we are today and, more importantly, who we will be tomorrow?” That’s ...

  3. How to Communicate the Not-for-Profit Difference

    A new guide from LeadingAge is designed to help members describe the difference between not-for-profit and for-profit providers of aging services. Communicating the Not-For-Profit Difference in Aging Services features 34 statements that LeadingAge members can use in their marketing and communications. The statements, which relate ...

  4. NAME CHANGE INITIATIVE LEADS TO NEW IDENTITY FOR CCRC CATEGORY

    FOR IMMEDIATE RELEASE                                                                            EMBARGOED UNTIL 2:00 p.m. EDT, November 1, 2015                    For more information, contact: Randy Eilts, GlynnDevins, 913-220-6201 reilts@glynndevins.com Amanda Marr, LeadingAge, 202.577.5743 ...

  5. How to Engage Adult Children of Residents

    The adult children of your current and prospective residents and clients have a lot of questions about their aging parents. Your website could help answer those questions -- and help you earn the trust of key family decision makers. Before that can happen, though, your website will need 2 key features: Content: Your website needs ...