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The Increasing Importance of Brand in Senior Living

by Published On: May 29, 2013

Today, consumers – including seniors and adult children influencers – are exposed to over 5,000 brand messages a day. And of those 5,000 messages, research indicates that only four make a positive impact on the ultimate selection of a product, a service, or a senior living community. 

View this GlynnDevins webinar recording of The Increasing Importance of Brand in Senior Living."

During the webinar, you’ll learn:

  • How your senior living community brand can stand out from competitive alternatives – and be one of the four brands a day that get noticed and make a positive impact.

  • How to identify brand attributes that are most important and differentiating for your community.

  • How to formalize your community’s brand platform – the “verbal playbook” for your brand.

  • How to translate your brand position and promise into a brand identity that reflects the optimal “look and feel” for your brand in all communications


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