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Boomers: PBS Launches New Online Aging Resource

by Published On: May 15, 2012
Next Avenue

Today marks the launch of Next Avenue, a new online resource from PBS designed to help baby boomers transition into older age. 

Specifically, the site is focused on providing information for and about what it calls "Adult Part 2," the stage between young adulthood and "old-old" adulthood.

What is Next Avenue

Judy Diaz, president of Next Avenue, says Next Avenue will give the 50+ demographic the tools they need to enrich their lives and confidently plan for their futures.

The Next Avenue site provides visitors with in-depth content that the organization creates with its own editorial team, as well as content, resources and commissions from expert sources.

LeadingAge is one of those sources. 

"We are pleased to be part of this exciting effort by PBS," said Katie Sloan, COO of LeadingAge. "There is a tremendous need for this kind of comprehensive resource to help guide consumers through the many decisions and transitions that present themselves as life unfolds in the later years. We look forward to being part of an ongoing conversations with those who visit the site, and to help provide answers and ideas."

What are the topics on Next Avenue?

The site focuses on topics people may experience differently because of their stage in life, including: 

  • Health.
  • Finances.
  • Work.
  • Leisure.
  • Caregiving. 

The content comes from 4 major sources:

  1. The Next Avenue editorial team.
  2. Government agencies, public and non-profit organizations.
  3. Public Television: Twin Cities Public Television (tpt) in partnership with PBS, American Public Television (APT) and PBS stations nationwide.
  4. Contributing journalists and experts.

"As we began to plan for Next Avenue we knew that there were many organizations with similar objectives that had excellent content to share, " said Diaz. "We researched a number of organizations and carefully selected our key content sources among them. These organizations had to be like-minded, trusted and respected. LeadingAge, a pioneer in aging services, was one of the first we approached. We are thrilled with this collaboration." 

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