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Online directories are an important component of today’s senior living marketing mix, and it’s important to understand the role they can play when marketing your community.
These directories can be used to target an adult child influencer (ACI) who is involved in the search for retirement options or health care services for a parent, or a senior who is beginning to search for independent living.
While we know online directories are important and give communities additional presence when individuals are researching retirement options on the Internet, we don’t recommend making them your first priority.
Here are 3 recommendations for prioritizing your marketing budget online:
As you begin planning for your 2013 budgets, keep in mind these three priorities and be sure to allocate your budget resources accordingly.
I want to follow up with some thoughts on managing these directories. If you’re interested in having a presence and want to maximize your efforts, but don’t know where to start, here are four tips to help you get started.
For more insights, see the GlynnDevins blog.