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By Candice Yagmin / GlynnDevins
Most digital leads show up as some variation of an online information request. They provide only the contact information they want to — which might or might not include everything you want them to provide. You dig up their phone number and call, and they either don’t respond, or they say they’ll get back to you when they’re ready. And at that point, I hear clients start characterizing these “leads” as uninterested.
I don’t think you should do that. Consider this:
Digital leads may be different for the way they collect information and move toward their decision point. But they sure aren’t uninterested.
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