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Up-to-date research on current and future consumers, and how their characteristics affect their expectations and experiences of aging.

Preparing Next 3 Generations of Consumers

Along with the current "GI Generation" that is currently utilizing aging services, LeadingAge members should be interested in and preparing for 3 generations that soon will impact their organization’s work: 1. Members of the "Silent Generation," who are aged 64-84 and who are beginning to purchase long-term services and supports. 2. The "Baby Boom Generation," the first of which begins to reach reach retirement in 2011. 3. The younger "Generation X," aged 33-44, which will follow the baby boomers into retirement. 

Demographics
 

Featured Content


How Much Will Consumers Pay for Technology?

Few providers of aging services question the usefulness of technologies that enhance independence and quality of life among older people. But, are older consumers willing to pay for these technologies? More

Long-Term Care: Report Examines Perceptions of Americans 40 or Older

Long-Term Care: Perceptions, Experiences, and Attitudes among Americans 40 or Older is a report from the Associated Press-NORC Center that examines the understanding Americans who are at least 40 years old have of the long-term care system. More