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CCRC Marketing

Visit this section for case studies and examples of how CCRCs market effectively to prospective residents and their families.


Featured Content

5 Great Ideas for Boosting Sales at Your CCRC

What happens when you put 60 marketing experts in a room for 2 hours? You get a host of innovative ideas for attracting older adults to your continuing care retirement community (CCRC).

Making the Most of Your Data

An aging services provider’s database is a gold mine of information. GlynnDevins recently hosted a webinar with valuable information regarding the data senior living communities possess and how you can delve deeper for some informative nuggets.

Getting Started with Social Media in Healthcare

In today’s digital world, social media is having a profound effect on the way information is being conveyed and shared within the healthcare industry. More and more breaking news, clinical studies and new industry reports are being shared and tweeted through social media.

Immanuel Communities: Marketing Lifestyle, Not Buildings

Immanuel Communities in Omaha, NE, is giving current and prospective residents an opportunity to rub elbows with concert musicians, university professors and national celebrities. The new marketing strategy has helped the organization achieve a 96% occupancy rate.

Redstone Highlands: Getting Prospective Residents to Join the Club

Clubs and luncheons have replaced the traditional Open House at Redland Highlands in Western Pennsylvania. A 94% occupancy rate suggests that the new marketing strategy is working.