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CCRC Marketing

Visit this section for case studies and examples of how CCRCs market effectively to prospective residents and their families.

 

Featured Content

3 Trends That Will Drive the Future of Aging Services

Demanding consumers, a risk-based payment system, and emerging technologies will drive the delivery of aging services for the foreseeable future, according to Steve Maag, director of residential services at LeadingAge. How should LeadingAge members respond? Maag uses a new LeadingAge QuickCast to answer that question.

How to Market Your Services Without the Sales Pitch

Your organization’s best marketing tool may be a website that doesn’t try too hard to market your organization.

QuickCast: CCRC Trends

In this 14-minute educational video, Steve Maag, LeadingAge's director of residential communities, discusses the 3 key trends facing continuing care retirement communities (CCRC) that will drive the way care and services are delivered for the foreseeable future.

5 Great Ideas for Boosting Sales at Your CCRC

What happens when you put 60 marketing experts in a room for 2 hours? You get a host of innovative ideas for attracting older adults to your continuing care retirement community (CCRC).

Making the Most of Your Data

An aging services provider’s database is a gold mine of information. GlynnDevins recently hosted a webinar with valuable information regarding the data senior living communities possess and how you can delve deeper for some informative nuggets.