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CCRC Marketing

Visit this section for case studies and examples of how CCRCs market effectively to prospective residents and their families.


Featured Content

New Name for CCRCs: Life Plan Community

“Life Plan Community” emerges as new category name for CCRC to improve overall perception with next generation of older adults. 

Next Avenue: Helping Sesame Street Parents Navigate the Aging Neighborhood

Parents who raised their now-grown children with help from Sesame Street have now moved to a new address to meet their family’s education needs. It’s called Next Avenue. And it’s designed to help the 50+ generation get ready for aging.

Financial Analysis Doesn't Tell the Full Story of Your Nonprofit’s Success

Rating agencies can unintentionally misinform donors about what it means to operate an effective nonprofit because they aren't measuring the organization’s ability to carry out its mission. CliftonLarsonAllen looks at several steps you can take to help stakeholders understand the full story behind your numbers.

3 Trends That Will Drive the Future of Aging Services

Demanding consumers, a risk-based payment system, and emerging technologies will drive the delivery of aging services for the foreseeable future, according to Steve Maag, director of residential services at LeadingAge. How should LeadingAge members respond? Maag uses a new LeadingAge QuickCast to answer that question.

How to Market Your Services Without the Sales Pitch

Your organization’s best marketing tool may be a website that doesn’t try too hard to market your organization.