Visit this section for case studies and examples of how CCRCs market effectively to prospective residents and their families.
An aging services provider’s database is a gold mine of information. GlynnDevins recently hosted a webinar with valuable information regarding the data senior living communities possess and how you can delve deeper for some informative nuggets.
In today’s digital world, social media is having a profound effect on the way information is being conveyed and shared within the healthcare industry. More and more breaking news, clinical studies and new industry reports are being shared and tweeted through social media.
Immanuel Communities in Omaha, NE, is giving current and prospective residents an opportunity to rub elbows with concert musicians, university professors and national celebrities. The new marketing strategy has helped the organization achieve a 96% occupancy rate.
Clubs and luncheons have replaced the traditional Open House at Redland Highlands in Western Pennsylvania. A 94% occupancy rate suggests that the new marketing strategy is working.
In public relations, the importance of storytelling goes without saying. One component of public relations is generating stories in the media and earning valuable publicity for a community or organization. So how do you find those stories to entice TV, newspapers, magazines, online publications or trade publications?