Imagine an environment in which your organization's human capital is harnessed to maximize performance, outcomes, and satisfaction. And imagine your greater community viewing your organization as the strategically relevant expert to all things senior. That's community engagement.
Parents who raised their now-grown children with help from Sesame Street have now moved to a new address to meet their family’s education needs. It’s called Next Avenue. And it’s designed to help the 50+ generation get ready for aging.
Two LeadingAge members -- Presbyterian Villages of Michigan and Williamsburg Landing -- are relying on help from partners to expand their offering of in-home services.
A recent Holleran poll of senior living providers revealed insights about seniors’ use of technology, the importance of “not-for-profit” status, the extent to which skilled nursing beds in CCRCs are declining, and whether “engagement” is prominent within their community vernacular.
Having a solid marketing strategy, both traditional and digital, has never been more important for senior living communities. Bluespire Marketing takes a look at what seniors are looking for in 2015.