Larry Minnix

Larry Minnix

Former President and CEO


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Larry Minnix is the former president and CEO of LeadingAge, previously the Association of American Homes and Services for the Aging (AAHSA). 

For more than 40 years, Minnix has been a passionate advocate in not-for-profit aging services. He entered the field as an administrative intern at Wesley Woods Center of Emory University, where he went on to serve as CEO. He also served as a LeadingAge board member prior to joining the association as its CEO in 2001.

During his 13 years as the LeadingAge president, he helped guide the association through a rebranding initiative and advanced a leadership agenda that includes quality improvement, technology, innovation, financing and leadership development and the expansion of applied research. He has been recognized by leading national organizations like the National Council on Aging (NCOA), North Texas State University and the Non-Profit Times.

Minnix is a frequent speaker and writer and served on the boards of the Long-Term Quality Alliance, Generations United and Advance CLASS.

Minnix received his undergraduate and doctorate degrees from Emory University and is an ordained elder in the United Methodist Church.

Areas of expertise: Continuing Care Retirement Communities, Culture Change in Aging Services and Trends in Senior Living.

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