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Atlantic Shores Honored for Guiding Eyes Puppy Love Campaign

Published On: Jul 17, 2012
Godrick the Puppy at Atlantic Shores Living

Atlantic Shores, a Virginia Beach, VA, retirement community, has won an American Business Awards silver award for 2012 in the PR Campaign of the Year category for its "Guiding Eyes for the Blind Puppy Love Program," which brings puppies, children and seniors together to benefit people with visual impairments. 

As we've previously reported, the Puppy Love program was launched in 2011, an is one of the first in the nation to link generations in a partnership to provide guide dogs matched to deserving individuals.

Atlantic Shores' 2 puppies are black labs names Joanie and Godrick. The pups were matched with Atlantic Shores resident raisers who, along with a support team of fellow residents and Atlantic Shores staff, opened their homes and hearts to raise the puppies during a critical time in their lives.

Integrating the puppies at Atlantic Shores

According to Atlantic Shores, while living at the community, the puppies became integrated into the dog-friendly senior campus. They attended such resident activities as arts and crafts, and unique events like “Yappy Hours,” with special treats for both human and canine residents. 

The pups also brightened the spirits of residents, with visits to the community’s Harbourway assisted living facility, Seaside skilled nursing center, and Marina Bay memory care unit.

Video: A day in the life of Joanie the pup


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