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WASHINGTON – As of today, the American Association of Homes and Services for the Aging (AAHSA) is now LeadingAge. The new name is the result of a call from the association’s board in 2008 to explore a name change to coincide with AAHSA’s 50th anniversary in 2011. The association conducted a brand research initiative that included a member survey, focus groups and input from state associations. Members overwhelmingly approved the new name in a vote conducted last July.
“LeadingAge offers a strong and distinct voice for our not-for-profit members as we strive to expand the word of possibilities for aging,” said Win Marshall, LeadingAge board chair. “Together, we will lead in innovative practices that transform how we serve our aging population, cutting-edge initiatives to develop services that meet older adults’ needs and preferences, and advocacy to advance the interest of the aging consumer.”
“LeadingAge is a challenge for our future and an acknowledgment of the leadership path our members have walked together since our founders met in New York 50 years ago,” said Larry Minnix, LeadingAge president & CEO. “It represents our joint promise to inspire, serve and advocate for older adults across the country.”
Ten state associations will join LeadingAge in changing their names:
More information about LeadingAge is available in this YouTube video. You can also follow LeadingAge on Twitter: @LeadingAge.